Michael S. Minor
Professor of Marketing
Department of Marketing
College of Business Administration
Office Phone: (956) 665-3379
Cell Phone: (956) 867-1717

Fluency in language(s) other than English

  • Elementary level in Mandarin Chinese


  • Teaches social media, fashion marketing, music marketing and consumer behavior
  • Studies human-robot interactions
  • Studies neuromarketing

Curriculum Vitae site:


Dr. Michael S. Minor earned his Ph.D. in Marketing from Vanderbilt University in 1987. He is a Professor of Marketing and International Business at The University of Texas-Pan American and also holds the position of Undergraduate Program Director for Marketing. His current research interests are in neuroscience applications in marketing, design aesthetics, social networks and the robot-human interface. He is a co-author of textbooks in consumer behavior (Donavan, Mowen and Minor, Understanding Consumer Behavior: A Managerial Approach, 2014), international business (Geringer, Minor and McNett, International Business, 2012), and a Kindle eBook on flash retailing.

Dr. Minor also developed and now coordinates a Certificate in Entertainment Studies.

Recent publications:

  • Wang, Yongjian, Monica Hernandez, Michael S. Minor and Jie Wei (2012), "Superstitious Beliefs in Consumer Evaluation of Brand Logos: Implications for Corporate Branding Strategy," European Journal of Marketing 46:5, April 2012, 712-732.
  • Wang, Yongjian, Michael S. Minor and Wei Jie (2011), "Aesthetics and the Online Shopping Environment: Understanding Consumer Responses," Journal of Retailing, April 87(1), 46-58.
  • Oyedele, Adesegun and Michael S. Minor (2012), "Consumer Culture Plots in Television Advertising from Nigeria and South Africa," Journal of Advertising, 41:1, (Spring), 91-107.
  • Oyedele, Adesegun and Michael S. Minor (2011), "Customer Typology: 3D Virtual World," Journal of Research in Interactive Marketing, 5(1), 29-49.
  • Hernandez, Monica and Michael S. Minor (2011), "Investigating the Effect of Arousal on Brand Memory in Advergames: Comparing Qualitative and Quantitative Approaches," Qualitative Marketing Research: An International Journal 14(2), 207-217.

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