Dr. Michael S. Minor earned his Ph.D. in Marketing from Vanderbilt University in 1987. He is a Professor of Marketing and International Business at The University of Texas-Pan American and also holds the position of Undergraduate Program Director for
Marketing. His current research interests are in neuroscience applications in marketing, design aesthetics, social networks and the robot-human interface. He is a co-author of textbooks in consumer behavior (Donavan, Mowen and Minor, Understanding Consumer Behavior: A Managerial Approach,
2014), international business (Geringer, Minor and McNett, International Business, 2012), and a Kindle eBook on flash retailing.
Dr. Minor also developed and now coordinates a Certificate in Entertainment Studies.
Oyedele, Adesegun and Michael S. Minor (2012), "Consumer Culture Plots in Television Advertising from Nigeria and South Africa," Journal of Advertising, 41:1, (Spring), 91-107.
Oyedele, Adesegun and Michael S. Minor (2011), "Customer Typology: 3D Virtual World," Journal of Research in Interactive Marketing, 5(1), 29-49.
Hernandez, Monica and Michael S. Minor (2011), "Investigating the Effect of Arousal on Brand Memory in Advergames: Comparing Qualitative and Quantitative Approaches," Qualitative Marketing Research: An International Journal 14(2), 207-217.