“A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.” Scott Talgo, Brand Strategist
Studio Twelve01 has been designated the trademark sheriffs on and off campus of the University’s logos, word marks, letters, and any words/images linked to UTPA. Managing and protecting the University’s brand is crucial in maintaining a consistent image to our internal and external audiences. If you have a question about the University’s trademark don’t hesitate to give us a call.
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” – David Ogilvy, advertising pioneer and founder of Ogilvy Group
Focus groups, surveys, research, oh my! Market research helps determine the best and most effective strategy to spread your message to consumers. Through focus groups, e-surveys, and other forms of data collection, we can help with the facts needed to make the important decisions in carrying out your message.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu, the Art of War.
To have a successful project you must have a plan. We will work with you to plan the most effective strategies and approach for your brand, project, event, etc. Ensuring your message meets your goals while maintaining the University’s overall mission is our priority. Whether your campaign has long-term or short-term goals we can help create the plan to accomplish your mission.
“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” – Milton Glaser
Putting your marketing plan into action is the fun part! You will work with our creative services team to develop a campaign. The team includes account services, design and copywriting, who will help craft your message into effective pieces you need – brochures, ads, web graphics, invitations, posters/flyers, bus wraps, outdoor billboards, and much more.
“Advertising is the greatest art form of the 20th century.” Marshall McLuhan
Get the best bang for your buck when it comes to advertising on television, radio, print publications and the web. Whatever your budget we can help develop a marketing plan to best serve your needs, making sure you message reaches the target audience.