The University of Texas-Pan American is in the process of developing a new university-wide brand image which will impact the way the University community perceives UTPA. This branding will encompass a new mission, vision, values, goals, and logo. The use of any previous versions of the University logo will be not be continued.
All UTPA departments are to submit promotional items to University Relations for approval of proper formatting and other items stated in this styleguide.
The official UT Pan American logo consists of the green and orange block elements surrounding a white star located above the letters UTPA in black. This is the logo preferred to be used on publications. Follow these usage guidelines:
The colors used in UT Pan American institutional logos are green and orange.
No single font can represent the diverse messages communicated by UT Pan American colleges, schools, departments, offices, centers, programs and other official units. The font used in the official stationery and business cards is Palatino. Following are some general guidelines to consider when choosing a font:
Approved UTPA Graphics
The graphic images below are approved to be used in correspondence with UTPA promotional/marketing pieces. When used in a publication, these images may not be used to replace the official UTPA logo.
There must be a spacing of .125" around the graphic from any other element on the layout.
Using the Trademark Symbol
To fully protect the UT System trademarks so that they remain valuable assets for years to come, the UT System registers the marks and manages them through licensing. As part of this protection, the "™" must be present at all times when using the following:
All promotional items, print publications, web and video must comply with the trademark policy. The trademark symbol can be omitted from the official university name ONLY when being used on invitations and ads. The official university logo and trademark must still be present.
The University seal is used at the discretion of the Office of the President for official occasions and documents. Questions regarding the usage or proper usage of the University's seal should be addressed to the Office of the President.
Colleges, schools, departments, offices, centers, programs and other official units of UT Pan American may use identifiers that complement the institutional logo. These identifiers should not supersede the institutional logo. Campus units are encouraged to work with the Office of University Relations to create an identifier that will complement and reinforce the University's visual identity.
Stationary and Business Cards
Stationery and business cards are two of the most important and frequent impressions of the University's visual identity. All colleges, schools, departments, offices, centers, programs and other official units of UT Pan American should use the official stationery illustrated below. No personal names may be printed on the stationery. University employees should use the official business card illustrated below. Orders for these items are processed by the UTPA Print Shop.
Official University Name and References:
Academic Degrees Abbreviations
Example: Instead of 11:00 a.m. use 11 a.m., or instead of 1:00 p.m. use 1 p.m., etc.
Lowercase and spell out titles directly after an individual’s name.
There are two different ways to refer to the University by name:
As text, the University may be referred to as the following:
The University of Texas-Pan American
UT Pan American
Texas Pan American
Student organizations can use text or word marks but must include the word “At”
Forms (Paper and Electronic)
In compliance with House Bill 1922 passed by the 77th Texas Legislature (2001), the following notice must be placed on all paper and electronic forms that gather information about an individual: