UTPA Styleguide

Introduction

The University of Texas-Pan American is in the process of developing a new university-wide brand image which will impact the way the University community perceives UTPA. This branding will encompass a new mission, vision, values, goals, and logo. The use of any previous versions of the University logo will be not be continued.

All UTPA departments are to submit promotional items to University Relations for approval of proper formatting and other items stated in this styleguide.

Institutional Logo

The official UT Pan American logo consists of the green and orange block elements surrounding a white star located above the letters UTPA in black. This is the logo preferred to be used on publications. Follow these usage guidelines:

• Use the logo only in its entirety.
• Use the logo without modification.
• Do not obscure any part of the logo by placing type, photographs or other elements on top of it.
• Keep UTPA logo in proportion. No distortion of any kind.
• Drop shadows and Outer glows can be used to make the UTPA logo standout on various media (brochures,flyers, posters and other items.)
• UTPA graphic and letters usagesize can not exceed the standard size that is relevant to the promotional item.
  • Print - no smaller than .125"
  • no larger than 3"
• If the UTPA logo is smaller than .5" remove the name of the University from under the UTPA since it will be too difficult to read.

• On UTPA Mailers, UTPA official logo needs to be at the top of return address, and not the organization or departmental graphic element that is distributing the piece.

Vertical Orientation

Horizontal Orientation 

Colors

The colors used in UT Pan American institutional logos are green and orange.  

Green
PMS 349 (Pantone® Solid Coated)
Process Color: C= 94; M= 33; Y=100; K=27
RGB: R= 52; G= 102; B=60
Web Hexidecimal Color Code: #006600

Orange
PMS 166 (Pantone® Solid Coated)
Process Color: C= 5; M= 81; Y=100; K=1
RBG: R= 200; G= 83; B=0
Web Hexidecimal Color Code: #FF6600

Fonts

No single font can represent the diverse messages communicated by UT Pan American colleges, schools, departments, offices, centers, programs and other official units. The font used in the official stationery and business cards is Palatino. Following are some general guidelines to consider when choosing a font:

• Choose a font that is easily read in the size and color you are using.
• Choose a font that fits the message you want to convey to your audience.
• Avoid using more than two to three fonts on a single surface.
• Choose a font that includes variances such as light, medium, bold and italic.
• Avoid using script typefaces in all caps.

Approved UTPA Graphics

The graphic images below are approved to be used in correspondence with UTPA promotional/marketing pieces. When used in a publication, these images may not be used to replace the official UTPA logo.

There must be a spacing of .125" around the graphic from any other element on the layout.

Using the Trademark Symbol

To fully protect the UT System trademarks so that they remain valuable assets for years to come, the UT System registers the marks and manages them through licensing. As part of this protection, the "™" must be present at all times when using the following:
 

Trademarks:

• The University of Texas-Pan American™ official logo and wordmark (green and orange block elements surrounding white star)
• The University of Texas-Pan American™
• Broncs™
• UT Pan American™
• UT Pan Am™
• Texas-Pan American™
• Bronc design with university name
• Seal design PA™ logo used primarily by UTPA Athletics

Registered Mark:

• UTPA®

All promotional items, print publications, web and video must comply with the trademark policy. The trademark symbol can be omitted from the official university name ONLY when being used on invitations and ads. The official university logo and trademark must still be present.

UTPA Seal

 The University seal is used at the discretion of the Office of the President for official occasions and documents. Questions regarding the usage or proper usage of the University's seal should be addressed to the Office of the President.

Other Identifiers

Colleges, schools, departments, offices, centers, programs and other official units of UT Pan American may use identifiers that complement the institutional logo. These identifiers should not supersede the institutional logo. Campus units are encouraged to work with the Office of University Relations to create an identifier that will complement and reinforce the University's visual identity.

Stationary and Business Cards

Stationery and business cards are two of the most important and frequent impressions of the University's visual identity. All colleges, schools, departments, offices, centers, programs and other official units of UT Pan American should use the official stationery illustrated below. No personal names may be printed on the stationery. University employees should use the official business card illustrated below. Orders for these items are processed by the UTPA Print Shop.

Editorial Guidelines

Official University Name and References:
As per HOP Section 4.2.1, Section C

1. The official University name (The University of Texas-Pan American) should be the first reference in all materials and formal communication.
2. Second reference to the University name is as follows: UT Pan American or UTPA. Do Not Use UT-PA, UT-Pan American or Texas-Pan American (only Athletics Department can use this one reference).
3. “The” is part of the University’s name and should always be included, capitalized, in first reference.
4. There are no spaces in between the short dash of the University name in the first reference (The University of Texas-Pan American). Do Not Use The University of Texas - Pan American (short dash with spaces) or The University of Texas - Pan American (with a long dash and spaces).
5. The official University name in Spanish is “La Universidad de Texas-Pan American.”

Academic Degrees
Spell out and use the lower case:

• bachelor's degree
• master's degree
• master'sli>
• doctorate
• doctoral degree

Academic Degrees Abbreviations
If you prefer to abbreviate degrees, be sure to use periods after all the letters (with the exception of MBA - Master of Business Administration and MPA - Master of Public Administration).

• Bachelor of Arts - B.A.
• Master of Arts - M.A.
• Doctor of Philosophy - Ph.D.
• Doctor of Medicine - M.D.
• Doctor of Education - Ed.D.
• Doctor of Laws - LL.D.

Academic Departments
Capitalize if referring to a specific department or other academic unit by its official name.

Examples: Department of Biology, College of Arts and Humanities, Office of the President, MBA Program, etc.

Lowercase examples: biology department, the college, president’s office, the program, etc.

Months
Capitalize the names of months in all uses. When a month is used with a specific date, abbreviate only Jan., Feb., Aug., Sept., Oct., Nov., and Dec. Spell out when using alone, or with a year alone.

Example: Jan. 2 was the coldest day of the month. January 1972 was a cold month. His birthday is May 8. Feb. 14, 1987, was the target date.

a.m., p.m.
Lowercase and use periods when using a.m. and p.m. Avoid the redundant 9 a.m. this morning.

Times
Use numbers except for noon and midnight. Use a colon to separate hours from minutes. Do not use :00.

Example: Instead of 11:00 a.m. use 11 a.m., or instead of 1:00 p.m. use 1 p.m., etc.

Also, when writing a time frame covering a time before noon or afternoon use 9-11 a.m. (no spaces in between hyphen) instead of 9 a.m.-11 a.m. Also, avoid redundancies such as 10 a.m. in the morning or 7 p.m. tonight.

Numbers
Spell out the numbers one through nine. Use figures when using numbers 10 and up.

Example: one, two, three, nine, 10, 13, 50. Spell out a number when used at the beginning of a sentence. If necessary, recast the sentence.

More than
Use the words “more than” rather than “over” when referring to amounts, numbers, etc.

Example: There were more than 40,000 people at the event.

Toward
The word “toward” is rarely used as a plural.

Example: He is going toward the building.

Junior, Senior
Abbreviate as Jr. and Sr. only with full names of persons or animals. Do not use a comma before Jr. in a name.

Example: Cesar Reyes Jr. was selected to be the coach for the high school team.

Ampersand (&)
The ampersand (&) character should not be used in place of “and” unless it’s part of a company’s formal name such as Procter & Gamble.

Titles
In general, confine capitalization to formal titles used directly before an individual’s name.

Example: UTPA President Dr. Blandina Cárdenas.

Lowercase and spell out titles directly after an individual’s name.

Example: Dr. Roland S. Arriola, vice president, Division of External Affairs or Dr. Roland S. Arriola, vice president for external affairs.

Internet
Capitalize the “I” in “Internet” according to Webster’s Dictionary and AP Stylebook.

E-mail
Capitalize the “E” in “E-mail” when used as a noun and lowercase “e” when used as a verb. Example: Please e-mail the photo. (According to Webster’s Dictionary and AP Stylebook.)

Web site
The word “Web site” should be spelled out as two words with a capital “W” and the word “Web” should be capitalized as well according to Webster’s Dictionary and AP Stylebook.

Wordmarks

There are two different ways to refer to the University by name:

1. Text
2. Wordmark

As text, the University may be referred to as the following:

The University of Texas-Pan American

UT Pan American

Texas Pan American

UTPA

Student organizations can use text or word marks but must include the word “At”

Forms (Paper and Electronic)

In compliance with House Bill 1922 passed by the 77th Texas Legislature (2001), the following notice must be placed on all paper and electronic forms that gather information about an individual:

“You may be entitled to know what information UT Pan American collects concerning you. You may review and have UT Pan American correct this information according to procedures set forth in UT System BPM #32. The law is found in sections 552.021, 552.023 and 559.004 of the Texas Government Code. For more information, see our Privacy Policy.”