Marketing

Marketing BBA

The BBA in Marketing is offered through the Department of Marketing. The coursework leading to the BBA degree in Marketing is classified as follows:

Major Courses		27 hours
Required Courses
MARK 3372	Consumer Behavior
MARK 3380	Product and Brand Strategy
MARK 3390	Pricing and Marketing Metrics
MARK 4372	Integrated Marketing Communications
MARK 4389	Marketing Strategy	15 hours
Upper-Level Marketing Electives (With approval of advisor)
MARK 3300	Internship in Marketing
MARK 3373	Business-to-Business Marketing
MARK 3375	Retailing
MARK 3376	Professional Selling
MARK 3378	eMarketing
MARK 3379	Services Marketing
MARK 3395	Music Marketing
MARK 4350	New Product Development
MARK 4340	Channels of Distribution
MARK 4365	International Competitiveness
MARK 4373	Sales Management
MARK 4379	Topics in Marketing
MARK 4385	Hispanic Marketing	12 hours
Other Requirements:
	Core Curriculum Requirements	48 hours
	Business Foundation Courses	20 hours
	Business Core Courses	30 hours
TOTAL HOURS		121 hours

Certificates

To receive a Track Certificate, complete 12 hours in one of the following three tracks. The 12 elective hours may include any upper-level courses after consulting with a faculty member.

Service and Customer Relations Certificate

• MARK 3300 Internship in Marketing (must be relevant work)
• MARK 3375 Retailing
• MARK 3376 Professional Selling
• MARK 3378 e-Marketing
• MARK 3379 Services Marketing
• MARK 3395 Music Marketing
• MARK 4373 Sales Management

Markets and Strategy Certificate

• MARK 3300 Internship in Marketing (must be relevant work)
• MARK 3385 Hispanic Marketing
• MARK 3395 Music Marketing
• MARK 4350 New Product Development
• INTB 4365 International Competitiveness
• MARK 4379 Topics in Marketing

Entertainment Business Certificate

Complete steps 1 through 4.

1. Either COMM 2304 Television Production OR XXXX Theater Management
2. MARK 3371 Principles of Marketing
3. Either MARK 3395 Music Marketing OR MARK 3379 Services Marketing
4. Select 2 of the following courses:
   1. The second choice in # 1 above
   2. The second choice in # 3 above
   3. MARK 3372 Consumer Behavior (marketing majors cannot select this option)
   4. MARK 3376 Professional Selling
   5. MUS 3311 Essential Elements of Music I
   6. MARK 3300 Marketing Internship (must be relevant work)

International Business Certificate

Complete steps 1 through 3.

1. INTB 3330 International Business
2. Select 2 of the following 3 courses:
   1. INTB 4365 International Competitiveness
   2. MARK 4330 International Marketing
   3. INTB 4364 International Management
3. Select 2 other internationally-oriented electives:
   1. The third choice in # 2 above
   2. MARK 4385 Hispanic Marketing
   3. ECON 3353 International Trade
   4. FINA 4381 International Finance
   5. ACC 3350 International Accounting
   6. MARK 3300