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Yvonne Galan
Administrative Assistant II
Office: BUSA 211
Dept. 956/665-5007
Fax. 956/665-2085
Email: galany@utpa.edu

Marketing

Marketing BBA

The BBA in Marketing is offered through the Department of Marketing. The coursework leading to the BBA degree in Marketing is classified as follows:
Major Courses 27 hours
   
Required Courses  
MARK 3372 Consumer Behavior  
MARK 3380 Product and Brand Strategy  
MARK 3390 Pricing and Marketing Metrics  
MARK 4372 Integrated Marketing Communications  
MARK 4389 Marketing Strategy 15 hours
     
Upper-Level Marketing Electives (With approval of advisor)  
MARK 3300 Internship in Marketing  
MARK 3373 Business-to-Business Marketing  
MARK 3375 Retailing  
MARK 3376 Professional Selling  
MARK 3378 eMarketing  
MARK 3379 Services Marketing  
MARK 3395 Music Marketing  
MARK 4350 New Product Development  
MARK 4340 Channels of Distribution  
MARK 4365 International Competitiveness  
MARK 4373 Sales Management  
MARK 4379 Topics in Marketing  
MARK 4385 Hispanic Marketing 12 hours
   
Other Requirements:    
  Core Curriculum Requirements 48 hours
  Business Foundation Courses 20 hours
  Business Core Courses 30 hours
   
TOTAL HOURS 121 hours

Certificates

To receive a Track Certificate, complete 12 hours in one of the following three tracks. The 12 elective hours may include any upper-level courses after consulting with a faculty member.

Service and Customer Relations Certificate

  • MARK 3300 Internship in Marketing (must be relevant work)
  • MARK 3375 Retailing
  • MARK 3376 Professional Selling
  • MARK 3378 e-Marketing
  • MARK 3379 Services Marketing
  • MARK 3395 Music Marketing
  • MARK 4373 Sales Management

Markets and Strategy Certificate

  • MARK 3300 Internship in Marketing (must be relevant work)
  • MARK 3385 Hispanic Marketing
  • MARK 3395 Music Marketing
  • MARK 4350 New Product Development
  • INTB 4365 International Competitiveness
  • MARK 4379 Topics in Marketing

Entertainment Business Certificate

Complete steps 1 through 4.

  1. Either COMM 2304 Television Production OR XXXX Theater Management
  2. MARK 3371 Principles of Marketing
  3. Either MARK 3395 Music Marketing OR MARK 3379 Services Marketing
  4. Select 2 of the following courses:
    1. The second choice in # 1 above
    2. The second choice in # 3 above
    3. MARK 3372 Consumer Behavior (marketing majors cannot select this option)
    4. MARK 3376 Professional Selling
    5. MUS 3311 Essential Elements of Music I
    6. MARK 3300 Marketing Internship (must be relevant work)

International Business Certificate

Complete steps 1 through 3.

  1. INTB 3330 International Business
  2. Select 2 of the following 3 courses:
    1. INTB 4365 International Competitiveness
    2. MARK 4330 International Marketing
    3. INTB 4364 International Management
  3. Select 2 other internationally-oriented electives:
    1. The third choice in # 2 above
    2. MARK 4385 Hispanic Marketing
    3. ECON 3353 International Trade
    4. FINA 4381 International Finance
    5. ACC 3350 International Accounting
    6. MARK 3300