College of Business Administration
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CoBA Strategy

Our Plan

Our vision is to become widely recognized as the premier research and education business school serving the South Texas Region.

Our mission is to create and disseminate scholarly and practical business knowledge that transforms the leadership and well-being of the South Texas region through innovation and entrepreneurship.

Our passion is:

  • Enhancing learning experiences
  • Extending scholarly influence
  • Purposeful community engagement

Our focus is to:

  • Improve recruiting and student excellence
  • Improve academic program quality
  • Improve scholarly focus
  • Enhance community engagement
  • Increase revenue-generating activities

How we’re doing it:

  • Business Symposium
  • Great BizIdea Contest
  • BizPlan Contest
  • U.S.-Mexico Border Economic Development and Entrepreneurship Conference
  • Entrepreneurship Speaker Series
  • BizFest Partnership with the Hispanic Chamber of Commerce Foundation
  • F.I.R.E Symposium – Finance, Insurance, and Real Estate Research Day
  • My Achievement Plan to mentor students