Management, Marketing & International Business

Marketing BBA

The BBA in Marketing is offered through the department of Management, Marketing and International Business. The coursework leading to the BBA degree in Marketing is classified as follows:

Major Courses 27 hours:

• MARK 3372 Consumer Behavior
• MARK 4378 Marketing Research
• MARK 4380 Marketing Management
• MARK 3376 Professional Salesmanship
• MARK 4372 Promotions Management
• Select one option from below 12 hours:
  • Sales Option
    • MARK 3373 Industrial Marketing
    • MARK 4373 Sales Management
    • Six hours of electives with approval of advisor.
  • Service Retailing Option
    • MARK 3375 Retailing
    • MARK 3378 Marketing in E-Commerce
    • MANA 4367 Purchasing and Supply Management
    • MARK 3379 Services Marketing
    • Three hours of electives with approval of advisor.
  • Promotion Option
    • MARK 3373 Industrial Marking
    • MARK 3379 Services Marketing
    • MARK 3378 Marketing in E-Commerce
    • Three hours of electives with approval of advisor.

Other Requirements:

• Core Curriculum Requirements 48 hours
• Business Foundation Courses 20 hours
• Business Core Courses 30 hours
• Upper-Level Electives (With approval of advisor) 12 hours

Total Degree hours: 124