The Global Hospitality Sales and Marketing course is designed to provide students with state of the art current selling and marketing skills to book more business, while understanding the core concepts within the global hospitality industry. Students will be introduced to innovative proven marketing strategies and examine how these strategies are successfully implemented in marketing the hospitality services of the four components of tourism; Transportation, Lodging, Food & Beverage and Activities.
GHSM consists of 16 lessons arranged in module format and delivered over an 8-week period. The curriculum is completely asynchronous and disseminated through the online Blackboard learning system. The lessons are primarily self-paced within the timeframe allotted. Two lessons will be delivered per week with assignments, activities and assessments due at the completion of each lesson. The curriculum for the program includes 8 major components organized into the following modules: Students can select any 2 electives among the following modules:
Note: Course instruction will be in English.