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    Marketing

An Overview of Marketing

Cost: $79.00

CEU: .5

Access Time: 30 days

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This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction.

After completing this course, you should be able to:

·         Define marketing and the marketing concept

·         Understand the marketing process

·         Explain the uses of the marketing mix (the Four Ps)

·         Explore the relationship between marketing and strategic planning

·         Understand customer value, customer satisfaction, and the importance of loyalty

·         Discuss the role of ethics in marketing

Target Audience: This course is designed for adult learners with little or no experience with marketing.

Level/Prerequisites: Introductory/No Prerequisites

Estimated time to complete: 3-5 hours

Ask the Expert: This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

Required Material: This course does not require any additional purchases of supplementary materials.

Successful Completion Requirement for IACET CEU: Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit. Learners will have three attempts at all graded assessments.

 

 

 

Marketing Planning

Cost: $79.00

CEU: .5

Access Time: 30 days

Register Now!

 

This course reviews the marketing planning process, the components of an effective marketing plan, and the role of market research and how marketers segment, target and position their product or service. The course then looks at planning and the Four Ps (product, pricing, promotion, and placement).

After completing this course, you should be able to:

·         Describe the marketing planning process

·         Understand how marketing information and market research is gathered, analyzed, and used

·         Describe how target markets are identified and pursued

·         Understand product marketing, including new product development

·         Discuss the marketing issues involved in establishing the promotional mix and in setting prices

·         Understand the key issues in placement and distribution planning

Target Audience: This course is designed for adult learners interested in expanding upon an understanding of basic marketing principles.

Level: Introductory/Intermediate

Prerequisites: Learners should have some basic marketing knowledge, including an ability to define marketing and articulate how marketing is used within an organization.

Estimated time to complete: 3-5 hours

Ask the Expert: This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

Required Material: This course does not require any additional purchases of supplementary materials.

Successful Completion Requirement for IACET CEU: Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit. Learners will have three attempts at all graded assessments.