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Direct Marketing Initiative  for Beginning Farmers and Ranchers in South Texas
Direct Marketing Initiative  for Beginning Farmers and Ranchers in South Texas

Goals and Objectives

This Initiative provides training and assistance to beginning farmers and ranchers that are interested in directly marketing their agricultural produce to consumers through farmers markets, CSAs, and other direct-marketing techniques.

The goal of the Initiative is to enhance the sustainability of beginning farmers and ranchers in South Texas—particularly immigrant and first-generation farm workers—by helping them to successfully grow and direct market their agricultural produce and products.

This Initiative provides beginning farmers and ranchers with:

  • Apprenticeship opportunities for growing and direct-marketing produce.
  • Training in horticulture, land stewardship, marketing, and management.
  • Technical assistance to program participants at their small-farm locations.
  • Demonstration projects that trial small-scale farming techniques.